The brief was to help launch new noise canceling headphone MDR-NC500D and encourage to experience the product amongst our key target audience, which consisted of jet-setters and business people who frequently use airlines.
We held on-ground promo activation events at the Narita / Haneda airport. Participants experienced pure sound in an artificial noise environment.
Poster design x 5
OOH at the Narita airport
On-ground promo activation events at the Narita / Haneda airport