[JAPAN] Sony Noise Canceling Headphone promotion

The brief was to help launch new noise canceling headphone MDR-NC500D and encourage to experience the product amongst our key target audience, which consisted of jet-setters and business people who frequently use airlines. We held on-ground promo activation events at the Narita / Haneda airport. Participants experienced pure sound in an artificial noise environment.

Poster design x 5

OOH at the Narita airport

On-ground promo activation events at the Narita / Haneda airport

Microsite for the event

In-flight magazine for domestic flight

In-flight magazine for International flight

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